My Journey Through New Technologies..

This video by Patrick Nixon, tells us about the future of consumers, their lifestyles and online communities- the impact of new technologies, communications, wireless networking on business and personal life.

In our modern world today Marketers have adapted and have become creative innovators. i’d like to be known as a “Savvy” social media marketer. New technologies have paved a pathway for digital marketing. It allows us to reach our customers on a more personal level and enage and interact which ij return builds a long last customer relationship.

5 Tips to Becoming a “Savvy” Social Media Marketer:

Tip #1: A Social Business Starts with your boss: According to a social media statistic from eMarketer, “82% of employees say they trust a company more when CEO and leadership teams are involved in social media.

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Help your business to be S.O.C.I.A.L.:

“Scalable, Open, Consistent, Intuitive, Active, and Limitless”

 Showcasing a social conversation highlights whats is being said about your brand. The conversation is happening across channels and brands shouldn’t miss out.

Tip #2: Listening is the First Step of a Social Strategy: At each stage of a social media strategy, listening is critical. Before jumping into any conversation, we must pay attention to what is being said and then engage accordingly with that particular audience.

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Listening to what your customers are saying and are interested in allows for targeted offers to be sent to customers increasing the propensity to buy. Note to ones self: be sure to be clever vs. annoying with the targeted offers.

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Tip #3: Content is King: Creating good content is critical to increasing the reach of the conversation. Video is quickly becoming the next generation of content as it is fun and engaging.  The best part of video is the measurable traffic, content can engage an audience and keep them active in the conversation. Create great content and then let your fans share it. Once you have this eye catching content, don’t forget to integrate the search: include keywords, hashtags, and tagging!

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Tip #4: Social Media is About Extending the conversation: Gone are the days of a simple flat advertisement. Brands are integrating their campaigns across media and social channels. In the example of tv advertisements, brands are engaging more with hashtags creating a mulit-screen experience. Robert Pietsch, Director of Sales at Twitter, noted, “Before it was just a TV spot and we’d hope for a word of mouth campaign, now we focus on joining the conversation, giving customers more.” I’m sure you’ve experienced the power of the #hashtag while watching TV advertisements. Extend your brands conversation across channels and screens.  This continued engagement can bring brand loyalty with your fans and followers. Constant connection with real-time engagement can turn fans into brand influencers.

Tip #5: Mobile Marketing, going forward

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Users always carry their mobile phones with them. Mobile marketing techniques are always almost instant. Its easy to work with and convienient to use. The mobile platform interacts directly with users on their mobile phones. User response can be tracked almost instantaneously. This helps the mobile marketer better understand and analyze user behaviour, thus improving their own standards of service. Since mobile content can be easily shared among users, mobile marketing can have huge viral benefits. Users invariably share good information and offers with their friends and family, so companies get a lot more exposure with no extra effort.

From my N.T.F.M. class I’ve learned that being a “Social Savvy” marketer is an ongoing process. No matter the generation, social media is utilized in some form and will continue to evolve. How are brands keeping up with this ever-changing world of social? Are you ready to take the next steps to enhance your social media skill set and keep current on social media best practices? Let’s keep the information-sharing going. Post your social media tips and best practice recommendations for Social Media Marketers. I’m interested in your feedback!

WE’RE TWITTERING ABOUT TWITTER..

Following the Trend, How in Control are YOU???

So, we have already seen that Twitter is a social community of its own, there really shows no competition, and its easily integratable with other communities on the social netorking platform.

Watch this funny advert, Social Media Junkies

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So why Twitter? because its just so simple. Yes, you have a page to yourself with a personal design and it requires a separate account than other social communities, yet all there really is to do is post your status, and reply to others. Simple, and as well integratable with your profiles on other social websites How genius, eh? You don’t see Facebook allowing you to integrate your Facebook status into your MySpace  profile, do you?

 Check out this easy guide to Twitter

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Since 2006, Twitter has gained popularity worldwide and is estimated to have 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. It is sometimes described as the “SMS of the Internet” and its 140 character limit keeps the messages short and simple.

Its attraction as a social web media platform is maybe in its simplicity and real time messaging that enables breaking news and information to hit the web instantly without filters and censorship.  

Have you ever sneakily checked your Twitter feed while having a conversation with someone or felt compelled to check it, bleary eyed in the middle of the night?  Have you ever lied about the amount of time you spend on Twitter or checked your feed for mentions while sitting on the toilet? If you have, face it,your an addict!!

 

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Here is a great video to show you just how fast Twitter acts and lures you in by our human addcitive nature to check your phone every 5 minutes.. We are a world full off online addicts…what exactly is next? 

Stay tuned guys, I’m kinda getting the hang of this!  till next time 🙂 

 
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The Filter Bubble

We’re not really surfing the web any more  but rather, we’re lying on the shore and waiting for the right websites to wash over us. The Internet and websites such as Google, Facebook, and Youtube, tailor the content we see to the information that these sites gather from our online activity. This personalized practice creates what’s called the “filter bubble”

What is a “Filter Bubble”?

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The term filter bubble was invented by Internet activist Eli Pariser, and describes the way  websites use algorithms to select what users might want to see based on browser history and data. Some say that these personalized filters create invisible divides between web users and enclose people in bubbles of their own beliefs, opinions, and expectations.

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We’re used to thinking of the Internet like an enormous library, with services like Google providing a universal map. But that’s no longer really the case. Sites from Google and Facebook to Yahoo News and the New York Times are now increasingly personalized – based on your web history, they filter information to show you the stuff they think you want to see. That can be very different from what everyone else sees – or from what we need to see.

Your filter bubble is this unique, personal universe of information created just for you by this array of personalizing filters. It’s invisible and it’s becoming more and more difficult to escape.

What is the Internet hiding from me?

As Google engineer Jonathan McPhie explained to me, it’s different for every person – and in fact, even Google doesn’t totally know how it plays out on an individual level. At an aggregate level, they can see that people are clicking more. But they can’t predict how each individual’s information environment is altered.

In general, the things that are most likely to get edited out are the things you’re least likely to click on. Sometimes, this can be a real service – if you never read articles about sports, why should a newspaper put a football story on your front page? But apply the same logic to, say, stories about foreign policy, and a problem starts to emerge. Some things, like homelessness or genocide, aren’t highly clickable but are highly important.

The Filter Bubble does one of the most important things a book CAN do — it sounds a warning about a major problem that has, untill now, been mostly invisible. But Pariser doesn’t just tell us how giants like Google and Facebook are limiting the information we see. He also explains, in clear, energetic prose, how the personalization of the Internet is affecting our relationships, our identities, our creativity and our democracy.
Click here to order a copy of The Fitler Bubble, its well worth a read..

Is Facebook Set for World Domination?

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It seems as if Facebook is set on a mission for world domination. More and more online sites are requiring members to login through Facebook, and seemingly only Facebook.This really scares me and annoys me as Facebook seems to be slowly positioning itself to get control over as much user activity as possible. Many of these sites also want to access your FB personal information as well as be able to post on your behalf.

This short video shows some recent statistics about Facebook

I remember the days when the Internet was the main platform  Now it seems like that platform has been paved and a big corporate complex stands in its place. A big blue complex with a big fat white “F” on its side.

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While extending the ability of its business pages to a level that almost eliminates the need for companies to even have their own website; it really would appear that Facebook is on its way to being the only online resource we need.  Here’s some good tips for  growing your business with Facebook!Perhaps, in a few years, we won’t be interested in individual web addresses. Rather everything we use will start with www.facebook.

But is this a good thing? I personally don’t think so. As much as I admire Facebook for what it has achieved and what it offers the world in terms of global communication, I really do fear this ‘ monopolization’ of the Internet.  As much as I hate the way Tesco has monopolised the Irish grocery market I fear the fact that Facebook may do the same with the varied domain of the World Wide Web and the free speech it offers. What what would happen if every business operated through Facebook? Would we be optimising Facebook pages? Building links to a client’s Facebook page? Here are some recent statistics about Facebook and business users.

Yet if everything and everyone was on Facebook, where would these links even come from?

And would the control Facebook have over its members increase ever more? Would everything we do and say on the Internet be controlled, collated and kept by Mark Zuckerburg and his team? I realise that I ask a lot of questions and that this is all rather far-fetched speculation; but you can’t deny it’s not possible. Where is Facebook going to takes us next???

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THE APP IS DEAD, LONG LIVE MOBILE MARKETING!!! Would you agree?

 

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Having a mobile friendly website is becoming more and more common, it all depends on your target audience and market. In this post I will be explaining why we the customer needs them and why any business should weigh up the value you provide your customer with V’s the actual cost. Have a little look at this video on YouTube about mobile websites and give me some feedback on what you think?

 

Benefits:-

Loads fast, which is needed

Easy to read and navigate

Minimum scrolling

Targets mobile specific behaviour

Avoids Flash,  there are no flash banners on mobile sites…..phew!

They should have a click to call button and a map button on the 1st page for common sense reasons! You would be surprised how many mobile site don’t have this.

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Why Do We Need Them?

These days the customer is the mobile, they do not leave the house without it. If  I’m honest, my boyfriend calls himself the Iphone widow, as it goes to bed with me and wakes up next to me in the morning! In my house its got so bad that if your looking for something lets say the iron, and i ask where it is, I get a reply of, ‘ why don’t you ask your Iphone?’

We are a generation of consumers who always have our phone on us, its always turned on and its always connected. 15.5% of total internet traffic is mobile phones, which is big considering internet is so new on a phone. Have a look at starcounter.com to tell you more stats on the internet. When 4g comes in, giving better connection, there will be an increase in the use of mobile internet. A good advantage is that you can use other channels to drive your mobile site, like SMS have a link inside for your customers to go directly to your site!

A bad mobile internet experience can cost you customers 67% of mobile friendly sites encourage purchase. Having an App or Mobile site depends on:-

Your business objectives

Your target audience

Your technical requirements

Your buget

Best practice pinned on noticeboard

Keep it quick, make images download faster. Make it ease to connect and try and reduce the number of steps to complete a transaction.  make sure you use a click to call functionality for all phone numbers. Simplify the applications and be intuitive with your target audience. make it local, have address and store locator available. Make sure you have mobile site redirection. Create contrast between the background and front so your content will stand out and use plenty of negative space!

 

Mobile Site Implementation

Template sites, can be uses as a stand alone mobile site such m.rtc.ie from the servers side and has only one URL. Mobdis is a good website that helps you expand into mobile marketing with their tools that lets you create impressive mobile sites easily.

The National Lottery Site was voted best user experience in 2012 in the web awards, have a look national lottery

The Luas website won best mobile site in 2012 in the web wards, have a look and tell me what you think Luas

 

Responsive Web Design 

Check this video out Responsive Web Design

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Your Checklist

  • Check your site on a mobile device and see how it works for you.
  • Check google analytics for percentage of mobile traffic to your site#
  • Check your site on W3C mobile checker
  • Decide how a mobile site fits into your overall marketing strategy
  • Engage with your local suppliers for feedback and advice
  • WEIGH UP THE COST v’S CUSTOMER EXPERIENCE &  R.O.I.

 

I hope you feel a bit more in the know about mobile sites after reading this and most of all I hope I’ve kept you entertained!!! Untill next time people, Mile Gra x